![The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs](https://main-app-production-public.s3.amazonaws.com/bozknxuajt1lignq2lao15e5jyr4)
Posted Feb 14, 2024
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17 min read
The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
There are plenty of articles that teach you all about what a customer data platform (CDP) is and give you a 30,000-foot overview of how a CDP works. These pieces probably list some obvious benefits of unifying your customer data, too.
But if you'd rather dig deep on the state of CDPs in 2024 - and what you really need to know to choose the best customer data platform for your needs - you're in the right place.
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