Making Marketing Metrics More Human
Associated with
Sammi Reinstein Sammi Reinstein
Brianna Gammons Brianna Gammons
Making Marketing Metrics More Human

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning.