Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:
Managing up to the CEO, the board, and Peter's 5 keys for doing it right
How to work with CEO's/investors/board members who don't entirely understand what marketing does
What to present in a board meeting
How to get the CEO involved in marketing
And more, of course :)