Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one's exact measurements, a jeweler designing bespoke pieces for private clientele, or a sommelier curating rare bottles for the enjoyment of only their most discerning customers.

But thanks to the power of emerging tech like artificial intelligence (AI), that view may soon become a relic of the past - at least when it comes to providing a personal, luxurious touch to your customer's journey.

AI shopping assistants and chatbots are transforming online transactions into an increasingly personalized, seamless experience - and customers are already beginning to expect it. According to Salsify's upcoming "2025 Consumer Research" report, 28% of shoppers find these tools helpful. And that number is no doubt likely to grow as businesses continue to implement AI solutions.

Just as couture designs ensure every detail fits perfectly, these AI tools can tailor recommendations to your customers' needs and resolve potential hurdles in real time, providing significant benefits to both sides of the register.