Collecting zero-party data isn't just about gathering customer info - it's about engaging customers in a fun and respectful manner while adding value to their lives.

For brands willing to get creative and experiment, the payoff can be huge: You get direct, insightful data, a more engaged audience, and the chance to build loyalty by respecting privacy from the start.

This post covers some common ways to collect zero-party data and spotlights examples from real-world brands.