An article announcing the winners of the 2023 Heptagon Awards by Optimove, celebrating outstanding achievements in CRM marketing campaigns, teams, and individuals. The awards recognize excellence in Customer Relationship Management (CRM) efforts, emphasizing the impact, creativity, and sophistication of various marketing activities.

Key highlights include:

Winners across various categories such as multichannel campaigns, best use of AI for marketing orchestration, impactful campaigns, email and mobile campaigns, digital experiences, top CRM teams, and individual marketers.
A record number of submissions this year, showcasing increased interest and participation in CRM marketing excellence.
Criteria for selecting winners included the advanced nature of CRM marketing approaches, sophistication, ambition, impact on campaign revenue, and the use of intelligent orchestration tools.
A quote from Varda Tirosh, Optimove's Chief Customer Officer, acknowledging the importance of customer-centric CRM marketing in fostering loyalty and trust.