RevOps team members often have a hard time explaining the value of what they do to their executives. It's hard to understand (and even harder to directly measure) the impact, even though all RevOps processes rely on the foundational data layers. Just as only builders think about the foundation of a house while others see the fancy fittings that sit on top of it, only the RevOps data quality team appreciates the foundation beneath all the fancy sales and marketing activities.