TV advertising feels to many like a massive leap from any advertising channels they're maybe more used to. Philip joins Matt to talk all about how, in today's age, TV advertising is way more similar to those familiar channels in terms of deploying and measuring impact. In this episode, we talk about how to approach TV from a creative, budgeting, measurement, and strategic perspective. There was a ton Matt learned in this one - hope you get some takeaways, too!

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