Loyalty: a small word with big implications across the retail industry. In this 3-part series, Robyn Hill, Head of Retail/CPG APAC AWS is joined by Gavin Watson, Senior Lead Marketing, Creative, Retail and Manufacturing at monday.com and Brett Raven, Managing Director at Accenture Son, to discuss the three types of loyalty successful retailers need to consider.
In part 3 we tackle the more complex issue of internal loyalty between retailers and their staff, especially casual staff. With the costs of recruiting and training new staff, the experience of internal team members with the brand is equally important to continuing profitability.