It's incredibly easy to get overwhelmed showing up to a large venue filled with hundreds, or thousands, of other attendees who are also trying to keep up with packed schedules.

When it comes to offering attendees the personalization and guidance they need, big events often pale in comparison to smaller, more intimate events.

This has attendees and event organizers alike asking: Is there a way to scale personal touch?

Splash's Director of Experiential Marketing Camille White-Stern and Director of Global Sales at Guidebook Jack Tattersall recently sat down to tackle this question.

Read on to learn how Camille and Jack suggest marketers can use event apps to make their biggest events feel more personal.