Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers
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Guy Leshno Guy Leshno
Posted Sep 21, 2023 3 min read
Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

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