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From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
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Jim Bell Jim Bell
Amy Hawthorne Amy Hawthorne
Jean Cameron Jean Cameron
Posted May 20, 2025 • 1 min read
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
LeanData LeanData

Explore how to evolve your B2B go-to-market strategy from MQLs to ABM to Buying Groups. Watch expert insights from LeanData, Forrester, and Demandbase.

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