Associated with
Palmer Houchins
4 min read
Trends from Wynter's New Report: How B2B SaaS Marketing Leaders Buy Software in 2024
A new study from Wynter highlights the evolving B2B buying behaviors, emphasizing the significant role of review sites like G2 in the buyer's journey, particularly in the initial research phase, influencing decisions through mental availability and word of mouth, and facilitating self-education among buyers.
More Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
G2
Featured by Salesforce
