Cold calling is an essential skill for any sales development professional. It is the most direct way to connect and begin to build a relationship with current and prospective customers. Differentiating selling from soliciting can be difficult, this course will show you how I built a $1M book of business in just 18 months through cold calling alone. This 3-week course will help you make cold calls efficiently and confidently. You'll learn how to prepare for the call, build a directional script and introduction, work to gather more intel, and turn cold calling into warm calling. After completing the course, your cold calling will be stronger, leading to booking more meetings, sourcing more pipeline, and closing more deals.