Hashtags are optional additions to Instagram posts and Stories-at least, in theory. For social media managers, however, Instagram hashtags are essential. If you manage Instagram accounts for your company or clients, you have to master hashtags. Whether you want to grow your audience, increase engagement, or get more clicks, you must know how to choose the right hashtags, how many to use, and how to monitor their usage. If that sounds like a lot, don't worry. This guide to Instagram hashtags has everything you need to know to create and implement an effective strategy. We'll even go over the basics