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Posted Jul 21, 2022
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2 min read
Scout: Multi-Touch Attribution, Midterm Madness, and More in This Week's Digest of Top Digital Marketing Content
In a market that keeps getting shaken up by current events-think Netflix's entrance into advertising or the crises unfolding in social media-multi-touch attribution may offer marketers a quicker way to assess and optimize campaign performance. That is, if their data's in order...
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