Modern Day Marketer: Lessons For Other Marketing Leaders Considering Major Rebranding Plans with Eric Williamson, CMO at CallMiner
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Posted Jul 29, 2022 2 min read
Modern Day Marketer: Lessons For Other Marketing Leaders Considering Major Rebranding Plans with Eric Williamson, CMO at CallMiner
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Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There's a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity.

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