Associated with
Posted Jul 29, 2022
•
2 min read
Modern Day Marketer: Lessons For Other Marketing Leaders Considering Major Rebranding Plans with Eric Williamson, CMO at CallMiner
Listen now
Don't fall behind.
Keep up with your peers on The Juice.
Keep up with your peers on The Juice.
Get access to this piece, and so much more. Start a free account on The Juice and we'll send you
weekly emails sharing which podcasts, blogs, guides, etc. are trending with other marketing or
sales pros. We call it the Top 5!
Eric Williamson is the Chief Marketing Officer at CallMiner, a conversation intelligence company that helps you understand your customers and unlock value. Recently, CallMiner underwent a full rebranding process, so today with Brett, they talk about the lessons that marketing leaders should think about before rebranding. There's a lot to consider when companies make major changes in their positioning, value proposition, messaging, and visual identity.
Three Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
☕
Coffee Break Read
--
A concise, 3-minute summary for readers on the go
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
The Juice
