Retail and ecommerce sales will reach between $1.1 trillion and $1.3 trillion1 this holiday season (and $800 billion between November and December alone) as consumers look forward to normal, in-person celebrations following the COVID-fueled chaos of the 2020 holidays. Already, 41% of retailers believe this holiday season will make or break their business' year-yet only 21% of retailers feel prepared2.

To make the most of this abundant spending, brands must continue adapting to the COVID-shaped behaviors of consumers, such as pre-Halloween holiday shopping.

Filled with insights, predictions, and big bets for everything from Black Friday to Christmas, Zeta's 2021 Holiday Retail Planning Guide will give you a competitive advantage heading into the most important season for retail marketers.