B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few.
These are not unique challenges; almost every advertiser faces them.
So we brought in two B2B advertising experts - Andrea Cruz and Brandon Coward - who helped several B2B companies overcome these challenges and build high-quality leads.
Join Andrea and Brandon in this episode to learn: - How to trust automated bidding with a low lead volume - How to use enhanced conversions and value rules to generate higher-quality leads - How to manage client expectations - Messaging tips in RSAs and more.
Our expert guests: - Andrea Cruz, Tinuiti - Brandon Coward, Powered by Search