SEO has continually proven to be both a significant opportunity and challenge for start-ups and larger organizations across industries. Matt sits down with Drift's very own Bill King to learn more about SEO in a variety of contexts. They dig into search optimization and growth - how to innovate across an abundance of search platforms, work cross functionally to support strategic initiatives, understand traffic patterns and consumer behaviors, and understand the complicated system of algorithms that rank your sites. You will walk away feeling empowered and ready to devise creative solutions that work well for you and your team.