Associated with
Dafna Sheinberg Bitman
Posted Oct 13, 2022
•
4 min read
A/B Testing – Should the "Winner Take It All"?
When it comes to A/B testing – modern marketers know what it is and why it should be implemented into their campaigns. The problem is that most marketers still think in terms of winners or losers, even though with A/B testing, everyone can be a winner. For you and your customers to be winners, however, ... Continued
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