For your marketing strategy to be successful, you need to spend money on the right things. Strategically allocating your marketing budget is a crucial marketing task and one that can get overwhelming if you're not sure how to go about it. That's why, in this post (and the video below!), we'll lay out five essential steps for allocating your marketing budget to the ideal channels and strategies for meeting your goal
1. Set marketing goals
2. Create a plan for the year
3. Calculate expected costs and return on investment (ROI)
4. Allocate your spending
5. Track your campaigns and refine your strategy