Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s?
Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
About our guest:
Mark Stouse is one of the first F100 B2B CMOs to deploy causal analytics globally and demonstrate the Marketing Multiplier on Sales effectiveness and efficiency. He's the founder and CEO of Proof Analytics, a successful Causal AI platform.
Chapters:
00:00 - Intro
01:15 - About Mark Stouse
06:05 - What is the essence of marketing?
08:49 - Awareness, confidence and trust in marketing
13:08 - Metaphor matchup game
20:34 - Navigating risks in marketing strategies
34:25 - Neuroplasticity & Da Vinci
37:03 - Causal analytics as key for growth
47:00 - The marketing time machine game
55:55 - The evolution of tech
01:01:40- Forecasting business outcomes
01:06:05: Outro
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Episode links:
Mark on LinkedIn - / markstouse
Proof Analytics - https://www.proofanalytics.ai/
Mark's column on MarTech - https://martech.org/author/mark-stouse/
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About our show:
Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry.
With after-hours honesty and playful games, we raise a glass to marketing's past while shaping its future.
About our host:
Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She's also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.
