Let's level set - AI is not new technology for marketers and VAs Jess can't even remember the first time she really took notice of AI because the truth is, early forms of AI have been built into many of the tools she's used for her VA work for years and years. It was helping us when we needed it, but we weren't actively seeking ways to use it." When you think about it, we've been using AI in marketing tools in a similar fashion for years, likely without giving the technology much thought. "It's obvious to me, but we had to be able to explain to prospective clients how we're using the tools to help us be more productive." At this point, we do not believe AI can replace us," Jess says. Like many, Jess approaches AI with a healthy dose of realism: AI offers fantastic tools that can help VAs and marketers be way more effective and productive - but it's not the end-all, be-all, and requires a careful human eye to reach its fullest potential. And when it comes to new advances like ChatGPT Agents, Jess says, "It's both scary and exciting to see this. "We needed to be able to answer questions when clients came to us wondering why they should hire us instead of just using ChatGPT." Tactical ways marketers and VAs can use AI to keep business running smoothly Here are the various ways Jess and her team use AI to impress clients, be more productive, and create more room for creativity. Many of these clever use cases also apply to busy marketers looking to save time completing research, writing, and more. Using AI to activate For project management: "AI is baked into a lot of project management tools we use, like Asana , that can help you actually plan out projects. The result of the Don't Panic Management team using AI for client work? "We'll be able to say 'you're paying for five hours a week of our time, but you're really getting more like seven or eight because we're using the AI to support us in that five hours.'" Jess says they're not quite there yet, but expects in the future to be able to tell clients they're getting double the amount of time they're paying for, thanks to AI. Approaching AI with an abundance mindset At the end of the day, Jess believes we need to take an optimistic view of all the ways AI and autonomous marketing can help us do our jobs even better and more efficiently. Jess believes autonomous marketing can help save a lot of time and brainpower, and enable marketers, VAs, and business owners to adapt and pivot more quickly.