Is ChatGPT just a shiny new toy or the end of marketing as we know it? | Business Express
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Simon Thorne Simon Thorne
Posted Jun 7, 2023 7 min read
Is ChatGPT just a shiny new toy or the end of marketing as we know it? | Business Express

As we approach the halfway point of the year, it seems the early proclamation of 2023 as 'the year of AI' was accurate. Since the launch of ChatGPT in November, you can barely scroll through the news or your social media channels without seeing the latest opinion on what AI means for society, work, or its ongoing issues around data privacy.

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