Are you worried that if you don't innovate, you'll eventually become invisible to your audience? But you also struggle with a fear of change. How do you break free from this cycle and push your market to new heights without risking everything you've built? This Social Pulse: Retail Edition episode's guest Nathaniel Jones, director of Marketing at Farm and Home Supply, shares insights and advice about those questions with host Agorapulse's Chief Storyteller Mike Allton. What sparked your realization that 'playing it safe' wasn't going to cut it anymore in retail marketing? Nathaniel Jones: It was about 10 years ago.