Are you feeling overwhelmed by your marketing data? If you're spending money on campaigns without a clear understanding of their impact, this video is for you. In just three minutes, we'll show you how to use ActiveCampaign's Business Goals feature to eliminate guesswork and turn your data into decisive, automated actions.

Learn how to set up and track your marketing objectives with confidence. We'll walk you through two easy ways to get started: building a custom goal from scratch or using our pre-built recipes for even faster implementation. Discover how to define what a "win" looks like for your business, set conversion events, and let our AI-powered platform build out entire email campaigns and automation workflows for you in a single click.

Stop wondering if your marketing is working and start seeing real results. Watch now to learn how to make strategic, data-driven decisions that prove the incredible impact you're making on your business's growth.

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0:00 - Intro: Overwhelmed by Marketing Data?
0:40 - Two Paths to Get Started
1:05 - Building a Business Goal From Scratch
2:02 - Using a Recipe for Faster Setup
2:38 - Making Strategic Decisions with AI
3:10 - Outro