A guide to Google Analytics deprecation (and how to stay ahead of the curve) | Twilio Segment Blog
Associated with
Lisa Zavetz Lisa Zavetz
 Darcelle Pluviose Darcelle Pluviose
6 min read
A guide to Google Analytics deprecation (and how to stay ahead of the curve) | Twilio Segment Blog

Google Universal Analytics is being deprecated in favor of GA4. But fear not, a CDP can help you with the migration. This blog shares the details, as well as tips to future-proof your data stack.

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