Over a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales.

So if YOU'RE feeling this struggle too, you are NOT alone. And we've got you! Today's episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering successfully with Sales to find those pockets of efficiency and drive more ROI from their events.

In this conversation, I ask them about:

How they've scaled their branded events when budget or headcount has been limited - How they leverage their sales teams pre-, during, and post-event and really get everyone to work smarter, not harderHow they approach getting buy-in & creating integrated playbooks between Marketing x SalesHow do you align your events strategy with business strategy? How do you get Execs to understand the strategy and what goes into executing it?Let's dive in.