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Vinomofo grows low-cost acquisition, retention, and lifetime value with Lexer
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As one of Australia's leading online wine retailers, Vinomofo saw a massive increase in new customers during the pandemic. In the face of steep ecommerce competition, rising acquisition costs, and shifting consumer behaviors, Vinomofo used the Lexer Customer Data Platform to grow lifetime value
and achieve remarkable retention rates among
new and old customers.
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