If you're building a content strategy, you need a method for analyzing popular competitor content and applying those insights to elevate your marketing efforts.
Answer these questions as a starting point:
- Do you see any gaps in the information presented within this content?
- Is there anything that you disagree with or, better yet, know is wrong? (Then you can explain why the reader should agree with you instead)
- Is anything confusing? If you're confused, your target readers probably are too.
- Does anything require elaboration or additional context? How can you provide that?
Every piece of content that's already out there is an opportunity for you to show your brand's expertise.
Use this Notion template to conduct your own in-depth competitor content analysis.