#PerformanceMax - the campaign type that nobody seems to stop talking about - has drastically changed Google Ads best practices that PPC experts have been building for several years.  

That's why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.  

This time, we spoke to Mike Rhodes and Cory Lindholm - two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.  

Mike reveals some fascinating results from his scripts and Cory shares an in-depth checklist to diagnose your Performance Max campaigns.  

Tune into this episode to learn: 

- How to run more effective experiments by visualizing asset groups better 

- What's working and what's not working anymore in Performance Max 

- How to effectively diagnose low-performing Performance Max campaigns and more  

Our panelists: 

- Mike Rhodes, WebSavvy 

- Cory Lindholm, Ads By Cory  

Link to Mike's Performance Max script: https://github.com/agencysavvy/pmax 

Link to Cory's Performance Max for ecommerce campaigns evaluation checklist: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist/

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#ppc #googleads #sem #optmyzr #adtech #digitalmarketing