Instead of asking marketers to become workflow engineers, we're pioneering autonomous marketing to help them focus on strategic work and execute effectively. Autonomous marketing shifts the focus from building step-by-step workflows to simply defining your goals. AI agents can imagine strategies, activate campaigns, and validate results without manual intervention. The future of marketing Autonomous marketing isn't a feature; it's a philosophy embedded into our product roadmap. Jason VandeBoom ActiveCampaign CEO Beyond automation: Why ActiveCampaign is building the future of marketing ActiveCampaign is investing in building the future of marketing by answering a critical industry need: reclaiming time for strategic work. Autonomous marketing elevates marketers by fundamentally reimagining their role. Definition: Autonomous marketing is a fully AI-driven approach where AI agents manage strategy, content creation, execution, and optimization without manual setup. Unlike traditional automation that requires constant oversight, autonomous marketing runs independently using intelligent AI agents. Key differences: Traditional automation: Step-by-step workflow building Autonomous marketing: Marketing technology that eliminates the need for manually building campaigns, optimizing performance, and learning complex tools. Active Intelligence: The brain behind autonomous marketing Active Intelligence powers marketing orchestration by bringing together our most advanced AI and automation capabilities. It's the intelligence behind everything, from our automations to our conversational workspace, autonomous agents, and performance insights. It fuels the tank of autonomous marketing in imagining, activating, and validating your campaigns. Active Intelligence is made of: Billions of data points from campaigns across industries and regions Machine learning algorithms that understand your specific business, industry, and customer patterns Purpose-built AI agents designed for a variety of different functions Conversational AI interface that lets you orchestrate your marketing in plain language Our AI-driven platform helps you create personalized customer experiences, generate on-brand content effortlessly, target the right audience at the perfect time, and drive measurable business growth. How Active Intelligence works Active Intelligence serves as your unified marketing co-pilot. You describe what you want to achieve-"Create a welcome series for new customers" or "Find my highest-value segments"-and Active Intelligence orchestrates the right combination of AI agents to optimize and execute your vision. The relationship between Active Intelligence and AI agents Active Intelligence is the brain, and AI agents are the specialists. Active Intelligence understands your goals and business context, then deploys specific agents to handle campaign creation, audience analysis, content generation, performance optimization, and results validation. Each agent is powered by Active Intelligence but specialized for particular marketing functions. Personal touch at scale: Because Active Intelligence learns from your unique business data, industry patterns, and customer journey, every AI agent creates campaigns that feel authentically personal to each contact, no matter how large your audience grows. Let's explore the specific AI agents that Active Intelligence powers for you. Unlike traditional approaches that require customers to learn complex tools and manually build automations from scratch, AI agents understand your business context and can execute complete marketing workflows when prompted, eliminating the need for extensive setup and technical expertise. Types of AI agents: AI agents that help you imagine new ideas AI agents that create personalized content, campaigns, and customer insights from scratch, turning your vision into marketing reality. AI agents that activate your campaigns AI agents that orchestrate workflows, integrate systems, and execute marketing strategies through automated sequences and custom experiences. Your ActiveCampaign AI a