Associated with
Aaron Goldman
4 min read
Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023 – Advertising Week
As we speed past the mid-point of 2023, AI has already cemented its place as THE top trend of this year. And the hoopla shows no sign of slowing down, with 59% of respondents citing AI as the most important consumer trend in a survey of 700+ marketers. Text generation tools like ChatGPT and image generation tools like Dall-E are increasingly facilitating smarter storytelling, faster production, and more personalised messaging.
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