Associated with
George Williams
Posted Dec 6, 2017
•
7 min read
How we use product betas to shape our product marketing
From evaluating your positioning to choosing the right channels for your announcement, betas are essential for informing, improving and letting you assess your go-to-market plan.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Intercom
Explore more in
Conversational Marketing
![[Event Preview] GTM Partners Emerging Technology Showcase](https://main-app-production-public.s3.amazonaws.com/fe1f7bgstwfm0j0q3yd535n4jmox "[Event Preview] GTM Partners Emerging Technology Showcase")
Featured by Women In Sales
Featured
Women In Sales
This content is exclusive to Women in Sales Club Subscribers.
Join our Slack community and joining 4,000+ women in sales. The best part? It's free!
Join Our Slack Community
