When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn't just about renovating properties or updating logos. It's about strategically reshaping your brand story through social media. And that's exactly the challenge that Best Western Hotels and Resorts has been tackling head-on. Our Social Pulse Podcast: Hospitality Edition guest Emily Huffer joins Agorapulse's Chief Storyteller Mike Allton. As the social media manager at BWH Hotels, Emily is leading the charge and modernizing Best Western's brand perception