Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement! Panelists for this episode include:

Godard Abel – Founder of G2, and creator of "CPQ" and "Cash to Quote" categories"
Mark Organ – Founder of Eloqua, and creator of the "Marketing Automation" category
Manuel Medina – Founder of Outreach.io and creator of the "Sales Engagement" category
You'll walk away from this episode knowing...

Why your customers are actually the ones who define your category
Why you need to be different in every way possible, and...
Why strong competition is one of your best assets