Associated with
Sam White
Posted Jun 10, 2024
•
1 min read
Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
LiveRamp's Authenticated Traffic Solution can now be connected with Snap's Conversions API (CAPI), helping marketers measure and improve campaign performance while increasing return on advertising investment. This new integration of LiveRamp's Authenticated Traffic Solution and CAPI enables marketers to optimize Snapchat campaign performance without the need for third-party signals while protecting consumer data. Marketers working [...]
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