Most engaged

Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
Jun 10, 2024
Article

Latest Content

Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
Jun 10, 2024
Article

As the Director of Marketing Science at Snapchat, I lead a global team of data scientists and analysts who help thousands of advertisers achieve their marketing goals and grow their businesses on Snapchat. I have over 15 years of experience in applied data science across multiple industries and have developed technical marketing, product, and growth data science teams.

My core competencies include product development, data strategy, CRM, machine learning, and optimization. I leverage these skills to design and implement innovative solutions across ad creative, formats, measurement, research, and consulting. I am passionate about using data and analytics to drive growth, enhance user experience, and shape the future of advertising. I am also committed to fostering a culture of collaboration, learning, and excellence within my team and across the organization.

1
article