Associated with
Edward Ford
11 min read
Brand testing and measurement: How Supermetrics used data and a full-funnel test to develop and launch a new brand identity
How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we'll aim to answer it once and for all. In this article, I'll discuss brand testing and measurement and share how we used data to test, develop, and launch a new brand identity at Supermetrics.
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