Journey Mapping Q&A: How To Use Journey Maps As A Change Management Tool
Associated with
Joana de Quintanilha Joana de Quintanilha
Clarissa Skinner Clarissa Skinner
Posted Aug 24, 2021 • 11 min read
Journey Mapping Q&A: How To Use Journey Maps As A Change Management Tool

CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels.

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