Lead generation is a critical part of growing a business, but what happens when leads become stuck in the pipeline? It's an all-too-common issue for marketers that can lead to missed opportunities and lost revenue.

When you focus on why leads come to you in the first place, you'll not only have more success staying top of mind as they evaluate solutions and capitalizing on their readiness to buy-you'll give them the attention and personalization they require to empower them to schedule a meeting with a sales representative, which accelerates the buying journey at scale and has a greater impact on overall company performance.

In this article, we'll look at why leads get stuck in the pipeline and provide best practices for getting them unstuck. By exploring topics such as aligning your strategy to your data, creating personalized content and messaging, using a multi-channel approach, cross-collaborating with sales, and measuring and optimizing campaigns, you'll be able to ensure your leads don't get stuck in the pipeline.