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Customers, not cookies: How to avoid ad fraud
Although ad fraud detection and prevention technology have made great gains in recent years, ad fraud losses are projected to reach $5.8 billion USD globally by the end of 2019, and some reports predict these losses will rise as high as $44.4 billion USD globally by 2022. Additionally, according to a report released by cybersecurity leader White Ops and the Association of National Advertisers, fraudulent impressions can represent up to 37% of an advertiser's total impressions.
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