Adaptable. Strategic. Thoughtful. Able to hold a 30,000-foot view of their programs while also rolling with the punches. Event marketers are some of the most agile professionals in the world.
But it's more than that. They also need to deliver results while creating attendee-first, engaging experiences. And that can get complicated.
Whether you're running virtual, in-person, or hybrid events, this checklist will help keep you on track with all the high-level, strategic pieces of your event programs.