In this panel discussion, Omar Tawakol, CEO at Rembrand; Stephen Yap, Head of Marketing Platform at Google; Ryan McConville, EVP at NBCUniversal; and Lynne Kjolso, VP Global Partnerships & Retail Media at Microsoft, discuss the industry innovations they're most excited about and the strategic moves that advertisers will need to make in the next 18 months to stay ahead in a cloud-first world.