Stephen Yap oversees Google's Technology Platforms business in the Americas, responsible for strategy, adoption, and growth for Google’s industry-leading technology platforms including Display and Video 360, Campaign Manager, Rich Media, Search, Analytics and Cloud for Marketing solutions.
As a 17 year veteran of DoubleClick and Google veteran, Yap was responsible for the commercialization, launch and development of Google’s Latin America Platforms business, leading operations and sales for over seven years. During this time, he also founded Google’s Data and Measurement Platforms business, starting with his launch and commercialization of Google Analytics Premium. Over his 8 years of leading this business, Yap was responsible for Global sales, business development, and commercialization of Google Tag Manager, Audience Center, Data Studio, and attribution solutions, and continues his efforts today in helping to lead the development and launch of Google’s next generation measurement platforms.
Stephen holds a BA in Psychology from Boston College.