Salespeople instinctively believe there must be an optimal time to reach out and contact prospects. Their gut leads them to construct sales plays that target different times in hopes of eliciting a response. These plays contain a series of tasks that are scheduled at subjective or arbitrary times. However, the data to support these practices have rarely been systematically observed and rigorously analyzed outside our original Lead Response Study (citation). With the rise in mobility and the concurrent onset of WFH policies, what does the data show?