‎Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk

We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.

Compared to last year, we've seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior - more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, there was an explosion of readily available, powerful AI tools.

In this episode of PPC Town Hall, I spoke to two of the top paid social experts in the industry, Akvile Defazio and Susan Wenograd about all of those things. They shared many examples of how they use generative AI tools to create high-performing campaigns and a lot more.

Tune in to learn how to:

- Create more engaging ads with generative AI

- Build social proof for more impactful advertising

- Build a good campaign structure

Our speakers:

- Akvile Defazio, AKvertise

- Susan Wenograd, PPC expert

Work with Akvile: https://www.akvertise.com/

Work with Susan: https://susanwenograd.com/

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #metaads #generativeai #bfcm #optmyzr #digitalmarketing