There is a strategy that consistently beats Facebook's advertising platform at its own game. What sounds like "just another hack" is instead both a better philosophy and framework that enables you to consistently outperform your existing digital ad strategies. In this episode, Matt welcome's back Rachel Barge (Founder & Growth Marketer at Leap Grow) alongside her partner in crime for digital advertising, Kevin Okie (Founder & Growth Marketer at Wyvern9). They talk all about their approach, called granularity, and talk you through exactly how to execute it on your own.

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