Don't give your partners anxiety, and the first partner matching app.
Sourced revenue won't come from a department. It will come from all departments partnering up.

As partner pros, we need to help our marketers, sellers, and success peeps do the job they are already doing, but help them use the partner lever.

Help your team do partnerships. Don't do partnerships for them. Make them great at it.

All partner people need to lean into marketing and sales teams to help them do partnering better!